Lee Senderov
General Manager, Advisor, Investor
The traditional, in-store retail experience has always involved creating physical distance between customers and merchandise. "When you walk into a jewelry store, it's still so unattainable," said Lee Senderov, president of Richline Digital. Richline, a subsidiary of Berkshire Hathaway, is one of the largest jewelry companies in the world. "You can't touch anything, and you have this boundary between you and the person who's finding the ring for you. Sitting in a back room with a sales person is very intimidating, and it feels very stodgy and very old."
Digital commerce executive vice president Lee Senderov discusses jewelry parent company Richline Group’s 2018 highlight reel, including strong holiday sales, enhanced conversion rates after making its customer service number prominent on its site, its plans to launch a loyalty program and leaving China.
"One of the challenges for startups...is to just get exposure to big companies because it's hard to break through the clutter to get to these decision makers," says Lee Senderov, GM of YourMechanic.
YourMechanic, an on-demand car repair service, launched the auto industry’s first chatbot for car owners in celebration of Car Care Month in October. The new chatbot will expand upon YourMechanic’s current resources for car owners, including advice from certified technicians.
“The days of lavish, opulent over-spending that were in vogue in previous decades have been replaced by sensibility and savvy when it comes to managing one's personal bottom-line. How consumers approach the retail experience is very much a sign of the times.”
“If mom doesn’t want you to spend a lot of money on her, even just a card with a nice message inside or a nice picture frame with a picture of you and her,” said Lee Senderov, head of marketing for Shopular. “Even those small things for a lot of moms is enough ... just to show mom that you care.”
Bridging the gap between shoppers and the brands they love
Shopular's head of marketing, Lee Senderov, attributes the mentality to a more aggressive sales approach from retailers. "Stores are leaking deals earlier than ever before," Senderov told Racked. "I've been in shopping now for over six or seven years and I never used to see deals for Black Friday being leaked before Halloween, and we're already getting Black Friday circulars from retailers."
“Nowadays, a lot of the retailers are really trying to have this omnichannel presence where the same items are merchandised in every channel, whether it’s catalogue, in store, or online,” Lee Senderov, head of marketing for deal-finding app Shopular, told Racked.com in early November.
Take advantage of cross-merchandizing. “Retailers should make sure that products are cross-merchandised, meaning if they show a product in a circular, the product should be available online, in-store, or in catalogue, if they have one. This is a mistake we see retailers making often and also something we’re heard from retailers that they are looking to correct as a part of their omni-channel strategies.” (Lee Senderov, Shopular)
But technology has another answer. More apps seem to emerge each year that make dining out easier, especially on the day of love. Lee Senderov, the chief marketer for Shopular, a leading mobile shopping tool (available for Android on Google Play and Apple iOS) says,
“Mobile apps that geo-target consumers in the moments when they are literally on the merchant’s doorstep (with amazing seasonal offers and savings) will be a real game changer this Valentine’s Day … It’s all part of our growing culture of on-the-go digital convenience that is transforming the way people shop, dine and take in the retail experience — especially during the rush of a popular holiday gift season.”